Background

Hi there, I’m Matt: the guy who enjoyed showing up to class in the morning. I’m a UX designer based out of Minneapolis, MN with particular interests in User Research, Marketing Strategy, and Behavioral Sciences.

A particularly impactful course on consumer behavior hooked me on the intersection of psychology, marketing, and design. Yet, I left the course somewhat unsatisfied when my professor concluded with a statement along the lines of “The academic and commercial spheres don’t really talk to each other.”

My passion is applying insights from academia to real-world businesses problems. I approach problems from a student mindset with humility, genuine curiosity, and and a passion for testing assumptions.

I began my career in the digital realm as a writer, over 5 years ago. Since then, I’ve written for:

• The largest student newspaper in the country—The Badger Herald

• A media publisher out of Santa Barbara—Notd

• A digital marketing agency writing blogs and web copy—August Ash, and

• For a golf company out of Germany—Vice Golf

In June 2021 I started my career as a Digital Marketing Strategist at August Ash—a digital marketing and we design/development agency. While there, I developed and executed marketing plans for a dozen clients in a variety of areas, including B2B manufacturing, luxury grocery retail, independent authors, B2C e-commerce, etc.

It was at August Ash, working side-by-side with UX Designers and Developers that my passion for designing user experiences grew, and in November 2022 I decided to make a career change and enroll in Design Lab’s UX/UI Bootcamp. It was there that I developed my passion for design into a viable career by building a strong foundation and producing four products. Click here to see my work.